BBC America’s social was, to be blunt, flat. It had no voice, didn’t look coherent and was essentially just a collection of images from their programming. Our goal was to give a unique voice to BBC America’s social presence that would be instantly identifiable utilizing their existing brand. We wound up with Brit-ish a cheeky take on BBC America’s core viewer-base of English-savvy American’s. Utilizing this cheeky tone and an updated look we whipped their social up into something anyone can tell is BBCA no matter the platform. I have too many favorites to show them all on this page but please take a look at the official BBC America Instagram for more.
https://www.instagram.com/bbcamerica/?hl=en