Every year the world leaders gather from across the globe to Davos, Switzerland for the World Economic Forum. As a leader in financial and political news WSJ has a strong presence at this event and hosts a lounge house for the World’s leaders to convene, relax, and network. This house also hosts various talks, dinners that include some of the highest ranking government officials and CEOs from around the globe and more. We were tasked with creating a sophisticated brand system that spoke to WSJs brand ecosystem while also creating something new that would appeal to this audience. Assets included but were not limited to invitations, maps, environmental design, wall murals, art-prints, menu layouts, and much more.