For my internship project at VML we had to think of ways to revitalize MotoMakers; Moto's brand advocacy program. One of the major elements of our strategy was the MotoMaker Dashboard in which anyone could become a MotoMaker simply by hashtagging and their content would appear on the dash stream. In addition to this constant stream of content there would be a mini-documentary series that focused on some handpicked Motomaker's that all had quirky hobbies. (CONCEPT-ONLY)
Design, Art Direction: Eric Schroeder
Animation: Andrew Marshall Lewis
Agency: VML